Localization

Localization is the art of communicating to multiple diverse audiences with a sense of consistent purpose. The diversity could be cultural, lingual, functional, legal, geographical etc.

Generally localization might be seen or understood as translation. However in reality and technically speaking, Localization encompasses many other attributes than mere translation. Translation might be labelled as a subset of localization, Translation being a substantial piece.

Localization takes into account not only text, but also any visual content, audio content, display of colours, formats, legalities etc. Colour, Patterns, Sound could be direct or subtle but integral part of a particular culture and belief system. Just to cite an example to drive the point, Colour White in two different cultures can connote two different emotions, values and beliefs.

Localization thrives on consistency of purpose and meaning, even if it means modifying content altogether (in any form- text, audio, visual, graphics etc.). Though content would have been modified and para-phrased to suit local sensitivities, the communication or the intent of it should be absolutely universal.

Localization deals holistically covering multiple aspects of a single offering. Thus for a single product, all its marketing collaterals including advertisements (audio-video), Product descriptions, Training Content, Self-Help Sections, Online- Guides (audio-video), Feedback- seeking etc. needs to be considered for Localization for diverse audiences.

Localization is aimed at enhancing market-reach, building acceptance in diverse markets and of course impacting positively the bottom-line.

As per a credible research, almost 3/4th of consumers are likely to engage with the product or services, if it is communicated in their native language.

With our expert Localization engineering and lingual teams, we are capable of delivering the best of solutions on all your localization needs.

Some of the Services we offer are: